The Communications team

The Communications team provides support and guidance for newsworthy activities that are of interest to a wider audience. You will normally work with one Communications officer.

Working with the Communications team
Letting the wider membership or people outside IOSH know about your network’s activities helps to raise awareness of health and safety issues and build IOSH’s profile as a ‘thought leader’.

The Communications team provides support and guidance for newsworthy activities that are of interest to a wider audience. For example, the team can:

  • work with you on a media and communications plan that features:
  • key messages
  • tactics (including the use of our official social media channels where appropriate)
  • an assessment of reputational risk in communicating your activity to a wider audience
  • approach journalists and/or invite them to your meeting, event or activity
  • brief spokespeople for interviews with interested reporters
  • Prepare news releases. Not everything our branches and groups do is of interest to journalists. But if your event or activity has a wider appeal, the Media team will work with you on news releases and send them out to suitable media outlets on your behalf. You need to give plenty of notice so that we can get the release out in good time.
  • Plan and send e-communications. The communications team manages how IOSH uses bulk emails, namely e-shots and Connect. We can work with you and your Relationship Manager to incorporate bulk email in your communications plan.

Dealing directly with the media yourself
When you speak to media outlets, such as newspapers or local radio stations, you represent IOSH as a whole. You must carry out all media engagement in collaboration with the Communications team and you should not approach a media outlet without first involving the IOSH communications team. This is because they have experience in managing relationships with the press and TV and can reduce reputational risk as they do so.

IOSH has developed a training programme for its spokespeople, including senior staff and members of the Presidential team. As a volunteer, if IOSH and your committee have chosen you to speak on their behalf, we can train you in media skills. Places on the one-day training sessions are limited, so please talk to your Relationship Manager well in advance to arrange this.

[v2 - September 2017]