Your communication plan

Consistent and straightforward communication is essential for the success of any wellbeing programme.

When planning your communications, here are some top tips:

  1. Start with developing a communications plan for 6-12 months ahead of time – preferably working with your internal communications team if you have one.
  2. Ensure that all employees can access information; if your only communication method is by email, check whether everyone has a company e-mail address or regular access to a computer.
  3. Deliver information consistently so that people know what to expect and where to obtain or access information – using a brand or logo for Wellbeing can help with this.
  4. Maintain communication by regular and timely flows of information.
  5. Review your communication methods regularly and assess their effectiveness to ensure that your messages are getting through.
  6. When you have a particularly important message, deliver it using more than one method. For example:
  • Posters on noticeboards
  • Newsletters/in-house magazines/e-magazines
  • Press releases
  • Annual reports
  • Emails and intranet
  • Presentations
  • Team briefings/group meetings
  • Text message

And don’t forget to:

Clearly reference the target audience where possible for added buy in.

Link messages back to the wellbeing strategy and the organisation’s key values.

Celebrate and publicise the wellbeing programme’s successes.

Ensure your messages always state what’s in it for the individual, particularly if you are inviting them to participate in something.

Provide regular opportunities for employee feedback, as this information can help to shape future wellbeing offerings.  

Engage with key stakeholders on a regular basis to help support messages – sometimes it may be more relevant for the HR director or Business Unit leader to send out a particular communication versus your normal mailbox to ensure maximum engagement with the intended audience.